Beauty is pain in the wallet (that's the little-known ending to the oft-used phrase). Prestige cosmetics, skincare, and fragrances don't go on sale very often, which is why savvy shoppers need to know when the sales are and plan accordingly. Ulta launches several major sales throughout the year that can save beauty bargain hunters anywhere from 15% to 50% or more on their favorite products. To help, Groupon Coupons compiled a list of all the best times to shop at Ulta Beauty in 2024. For more Ulta coupons, check out the Groupon Ulta discount page.

On Now: Summer Beauty & Jumbo Love Liter Sales

This 4th of July, Ulta is expanding one of its most anticipated sales—the Jumbo Love Liter Sale—with bigger hair, makeup, and skincare savings. The Liter Sale is the perfect time to stock up on expensive haircare needs, as liters of shampoo and conditioner from your favorite professional haircare brands are on sale for up to 45% off! Drugstore brands like Matrix start at just $20 each, and salon-worthy brands like Biolage and Joico are $27.99. Look for smaller savings on cult-favorite brands like Briogeo (20% off).

Brands Included in the Ulta Jumbo Love Sale

• Kenra
• Biolage
• Redken
• Joico
• Matrix

More Ulta Summer Savings

Shampoo and conditioner isn't the only thing on sale at Ulta right now. Ulta is running weekly specials like 25% off CosRX; Buy 1, Get 1 50% off lashes; and up to 30% off skincare from LaRoche-Posay, Kate Somerville, and more. The entire sale runs from June 23 to July 13, so check back for even more great savings next week.

How to Save at Ulta Between Sales 

• Save $10 or $20 off with this Ulta coupon
• Check out the sale page for discounts on favorite brands like Anastasia Beverly Hills, e.l.f., and more.
• The biggest discounts can be found on Ulta Collection makeup and skincare.
• Join the free Ultamate Rewards program and earn 1 point for every dollar you spend. You can cash for money off your next purchase.
• Don't forget about the Buy More, Save More promotions. It's a great way to stock up on products you'll definitely use for less.
• Check out Ulta's weekly ad for up-to-date brand and category sales.
• Apply for an Ultamate Rewards credit card to save 20% on all products and services with your first Ulta purchase and earn 2x points with every purchase.
• Check out Ulta's Dash to Beauty deals. Every day a new product is featured and the more people sign up for the deal, the bigger the deal gets. A maximum of 10,000 customers can sign up for the exclusive beauty deal. You don't have to buy if you sign up, but you are one of the lucky few who can save up to 50% on the hottest makeup, skincare, and beauty tools.

Upcoming Ulta Sales:

Ulta 21 Days of Beauty Sale—August 2024

Ulta's signature 21 Days of Beauty Sale—now called the Semi-Annual Beauty Event—is one of the most hotly anticipated sale events of the year. For three weeks every fall and spring, shoppers can find huge discounts on best-selling makeup and skincare products. This year's spring sale started on Friday, March 8 and ran until Thursday, March 28. The best deals—50% off some of the biggest names in makeup, skincare, and haircare—only last for a day, but there are also tons of new sale items added throughout the sale.

Ulta's iconic 21 Days of Beauty Sale looks a little different than in year's past. There are more 50% off Beauty Steals every day—think 8–10 products vs. the 4–5 of years past—and for the first time ever, hair care tools and products are also included. Because Ulta has nearly doubled the number of Beauty Steals, the beauty company has changed how it is advertising the sales. Instead of releasing the full calendar of deals at the beginning, Ulta will release the daily Beauty Steals by week. Every Wednesday, the next week's deals will be released and you can start shopping them on Fridays.

Faul Haul—September 2024

The Fall Haul sales event is all about beauty bargains, so you can stock up on the everyday beauty essentials you love for less. Popular drugstore beauty brands are on sale up to 40% off! More than 50 brands are included in the sale, ranging from makeup and brushes to skincare and haircare. Here were some of the hottest deals:

• Buy 2, get 1 50% Off All NYX Products
• Buy 1, get 1 50% Off All ColourPop
• 20% off LaRoche-Posay Toleraine Line
• 30% off Neutrogena skin care
• 30% off Hot Tools

Gorgeous Hair Event—October 2024

The sales just keep coming at Ulta Beauty. Just like Ulta's 21 Days of Beauty sale, the Gorgeous Hair Event happens twice a year: once in the spring and once in the fall! Every day a few select products will be chosen for a mega 50% discount. (Scroll down on Ulta's page for a sneak peek of all the products that will be on sale.) There will also be other deals, including 2 for $25 or 2 for $32 shampoos and conditioners, throughout the event. It's the perfect time to stock up on favorites and try out new products for less! 

Ulta Love Your Skin Event—December 2024

Ulta's biggest skincare sale of the year has top brands like Sunday Riley, CosRX, Peter Thomas Roth, and First Aid Beauty go for up to 50% off. It's was a great way to stock up on your must-haves for the whole year for less money.

The Love Your Skin sale works just like Ulta's other big event: the 21 Days of Beauty sale. Every day of the sale will have new Beauty Steals (50% discounts on a handful of premium beauty products). But the discounts only last for 24 hours, so you have to shop every day to get the best deals. Click here for Ulta's full schedule of deals. Watch out for other major savings throughout the event, including 5X points on select skincare for Ultamate Rewards members.

Other Ways to Save at Ulta Beauty

• Check out our Ultimate Guide to Saving at Ulta
• Know the difference between the $3.50 off and 20% off coupons. A $3.50 off a $15 coupon is always available, but a 20% off coupon is only valid three of four times per year.  
• Shop online midday on Wednesdays, when Ulta releases its weekly Beauty Break—it is only valid for 4–6 hours
• Stack coupons—you'll save more on drugstore brands like Revlon, Almay, L'Oreal, and more if you use Ulta's $3.50 off $15 coupon and manufacturer coupons.
• Sign up for Ultamate Rewards—it's free and it tracks your purchases so you earn points for everything you buy
• Download the Ulta app. It works like the Target Cartwheel app and automatically applies any coupons you are eligible for
• Sign up for emails—you'll be the first to hear about sales and coupons

The Ultimate Collaboration | Ulta Beauty Now at Target

Beauty retailer Ulta Beauty has teamed up with Target for one of the most anticipated collaborations of the year. Mini Ulta shops will appear in about 800 Targets over the next few years. You will also be able to shop Ulta products on Target.com. Find an Ulta at Target closest to you here.